
A relic of the horse and buggy era
While it was open to the general public, the Rhone Rum Bar at 2107 Chouteau Avenue was a funny sort of place. It sported a German river name, tropical theme, sand volleyball court and small concert stage. We went there once to hear a Beatles tribute band. The first song of their set was “I Am The Walrus.” Not exactly a toe-tapper, but it went with the venue’s general incongruity.
The building went up in 1896 to house the Champ Spring Company. This business began as a provider of buggy springs – early shock absorbers. Unlike buggy whips, springs made the transition to automobiles, and the company thrived.

Introducing the original Champ

Champ Spring was named for its founder, Charles E.M. Champ, who established the firm in 1882. He worked as its president right up to his death at the age of 81, in 1933. He lived from 1911 through the rest of his life on a large estate at Goodwood Farm. That was far from Lafayette Square, on Brown Road in North County, near Natural Bridge road.
Goodwood was a 300 acre farm, originally belonging to horse breeder Joseph Lucas, as in Lucas and Hunt Road. When Lucas died, Champ bought the land for $100,000, developing a large dairy herd and bulk milk production business.
Champ’s son Norman took over operation of the spring company. By 1946, it employed 100 and expanded from 2107 through 2119 Chouteau Avenue. The business was well located along Missouri highway and truck route 50. It kept to its specialty of leaf springs for cars, trucks and busses, growing into rebuilding, repairing and modifying existing leaf springs.
Here is a look at the Chouteau location in Lafayette Square (from where a ZX gas station is today) in 1955:

The second Champ follows suit
Norman Champ was a busy man from his early years. In 1937, he was on the Berkeley board of alderman, overseeing the municipal incorporation of that small village. At the same time, he was a deputy marshal and member of the Berkeley police board. Even this early, Berkeley had achieved a reputation of existing mostly for the revenue gained from fines for driving violations.
In 1957, 67 year old Norman Champ sold 400 acres of his land near Brown Road to the city, which exercised eminent domain to enlarge Lambert Field. He made $1.75 million on the sale. Champ continued to run a healthy business in dairy cattle on his remaining 180 acres at Goodwood. Originally, Champ’s 100 holsteins and guernseys were milked twice a day by hand. This required a lot of manual interaction, which was actually performed by German POWs during the latter stages of World War II. In 1954, the operation finally mechanized.

Norman Champ was much more than a dairy farmer, however. His status covers much ground, including trusteeship of Westminster College, Second Presbyterian Church, Shriners Hospital and Southside YMCA. He belonged to the Moolah Temple and Scottish Rite Masons. Champ had both money and ambition. Maybe it was a matter of time that his path would cross with that of Bill Bangert.
A plot of land in Champ Village
In January 1959, Champ sold 62 acres to Bill Bangert for creation of the village that bears his name. It lies near the junction of I-270 and I-70 in northwest St. Louis County. The county council approved expansion of this tract to 308 acres, ok’ed its incorporation and ratified five trustees for the village. These were Norman Champ, his son and his secretary along with Bill Bangert and wife Rosemary.
The village was created as a scheme Bangert and Champ devised, to develop a large sports stadium and industrial center there. The municipality itself was mostly undeveloped bottom land. Population of Champ then was fourteen. It has never gotten much past that.

It was probably inevitable that Champ and Bangert’s interests would eventually diverge. As Bill Bangert owned all the land involved, Missouri Attorney General Thomas Eagleton saw the new village as a private enterprise, rather than a true municipality. He pushed a suit against its legitimacy. Champ left the village board of trustees in late 1962, and testified a year later that he sold his holdings in the village to Bangert for $350,000. Norman added that he had never lived within the village, residing at his Goodwood home in Berkeley over the preceding five decades. Norman Champ was 74 years old, and tired of big dreams. He would die eight years later, in 1972, surpassing even the long life of his father.
In a final gesture of goodwill, Champ gifted $98,000 in stock to buy a park in north St. Louis County. Still there, the 120 acre site is called Norman B. Champ Memorial Park.

One more round of Champs
A third generation saw Norman B. Champ, Jr graduate MIT with an engineering degree and Harvard with a business degree. He became state finance chair for Jimmy Carter’s presidential campaign. He was also a committeeman for Clayton, in addition to being president of Champ Spring Company.
It came out in 1970 that Richard Rabbitt, the then-current Missouri House Speaker received a fee of $100,000 for negotiating a sale of twelve acres owned by Norman Champ Jr, for expansion of Lambert Field. The purchase price was $500,000 over the land’s appraised value. As it worked out, the parcel was never used for airport purposes.
Rabbitt was later charged with taking kickbacks and peddling influence, and convicted on 15 counts of extortion and mail fraud, .
Demonstrating a lifetime and bloodline of family privilege, Norman Champ, Jr fumed when his stepson was disqualified from a state high school tennis tournament for having attended school in Florida the year before. The Post-Dispatch in April of 1981 reported that Norman weighed whether to appeal the ruling to the U.S. Supreme Court.
Referred to as a “longtime Democratic power broker,” Norman Champ, Jr later became a vocal opponent to a proposed city sales tax increase. By this time, he had taken on a distinctly Bidwillian look:


In his strenuous opposition to the tax, he faced off against Mayor Vince Schoemehl, Charles Knight of Emerson Electric, and Civic Progress. Champ lost this one, as a majority of both city and county voters supported the levy.
In 1988, the Missouri Court of Appeals ended a five year challenge from Norman Champ, Jr over the use of public funds to pay campaign debts. This challenge was denied.
The unwinding of things
What were once big battles devolved into petty dustups between Champ and local government. His earlier political clout counted for nothing when the city placed a no-parking sign in front of the Champ Spring Company on Chouteau Avenue. It was part of a procession of such signs along the north side of the block. After 94 years of enjoying easy access, this made his blood boil. Now 62, he had remained a major contributor to Democratic politicians at every level. Champ vowed to take the signs down himself. A mayoral aide regretted him taking that stance, but said they had the authority to put them up, while he had no authority to take them down.
When Lambert Field expanded their property yet again in 1966, the Champ dairy farm moved out to Elsberry, MO, where Norman Jr’s brother Joseph and wife Tish continued the operation. Joseph Champ was vice president of Champ Spring Company, and drove a sixty mile commute each morning to work on Chouteau Avenue. He also managed the now 3,500 acre dairy farm on Highway 70. In 1992 a wayward cigarette most likely started a house fire that took both their lives.

McClellan checks in
Six years later, colorful local journalist Bill McClellan journeyed to 2107 Chouteau to call on Norman Champ, Jr. For over a century, the family business remained in place without changing their focus on heavy duty truck springs. Globalization had cut deeply into profits by then, as cheap labor and steel from India and China took business from Champ. The company was down to three employees from forty in 1963.
McClellan’s visit was inspired by something he learned a week earlier. An envelope under the front door of Champ Spring Company held a city notice that Champ had no occupancy permit. The firm was given 24 hours to comply or be shut down. It was both impersonal and jarring to a business occupying the same site for 102 years.
While scrambling to address the problem, Norman Champ mused on another issue several years earlier. While contesting a steep property tax increase, he was notified that his building was condemned. He complained, “How can you say my building is worth more at the same time you’re condemning it?”
An impressive pile of achievements
Norman Champ, Jr died in 2005 at the age of 76. Like his father, he piled up accomplishments and accolades along the way. He was a member of the National Council on the Arts from 1977 through 1985. He served on President Carter’s Committee for the Preservation of the White House (a role that begs for reinstatement). For twenty years, Champ was a committeeman for Clayton Township, founding director of Laumeier Sculpture Park, commissioner of the St. Louis Art Museum, member of the Missouri Arts Council, and board member of Webster College.
In business, he was an executive with the St. Louis Car Company, director of Mark Twain Bank and Firstar Bank. Champ was both a longtime member of the Rotary club and President of the South Side YMCA. At another home on Chappaquiddick Island, he belonged to the island association and Rotary Club. Champ was a member of the University Club, Veiled Prophet Association, and Edgartown Yacht Club in Massachusetts. Not bad for a guy coming up from leaf springs and dairy cattle.
The village of Champ remains, the tiniest and least populated of St. Louis County’s 91 municipality grab bag. It is almost totally quarry and landfill. It really represents both the giveth and taketh away of a big city.

And of 2107 Chouteau Avenue? The area just west from the foot of Mississippi Avenue was revived by Paul and Wendy Hamilton in the mid-2010s, with the creation of Vin De Set, Hamilton Steakhouse, Winnie’s Wine Bar and other attractions. 2107 Chouteau became the Rhone Rum Bar, which is now a private event space.
Epilogue
St. Louis has many ‘old money’ families. Here were three generations of a largely self-made one. Norman, Sr was lucky to have pulled free from the village of Champ with his reputation fairly unscathed, especially after lending the family name to it. All this is by way of introduction to the next essay, a dive into the wild world of Bill Bangert, a man who had his name legally changed from William because, “everybody calls me Bill.” He turbo charged the Champ village story, making and losing fortunes along the way. It promises to be an eventful ride through St. Louis County history. Stay tuned.
Profile of village of Champ; Fox 2 News Joey Schneider Sep 30 2023 https://fox2now.com/news/missouri/only-10-people-live-in-st-louis-countys-smallest-village/
Photo of CEM Champ from St. Louis Post-Dispatch; August 29, 1933. Obit from same, August 28, 1933
Goodwood farm sells for $100,000; St. Louis Post Dispatch; December 21 1911
Berkeley driving violations from St. Louis Globe Democrat October 23, 1943
Champ dairy operation from Globe-Democrat; November 6, 1957
Creation of village of Champ; Post-Dispatch; January 22, 1959
Norman Chance for Carter; Post-Dispatch; January 3, 1977
The Richard Rabbitt story; Post-Dispatch; July 31, 1977.
Tennis DQ for Champ stepson; Post-Dispatch April 26, 1981
Sales tax fight; Post Dispatch; July 30, 1982
William Bidwill image from Post-Dispatch obit; October 3, 2019
No Parking Signs Irk Businessman; Post-Dispatch; Louis J. Rose; June 3, 1990
Fatal fire at Champ house in Elsberry; Post-Dispatch; Thom Gross; June 3, 1992
“After 102 years, manufacturer feels pinch from city” Bill McClellan; Post-Dispatch; December 20, 1998
Additional bio background of Norman Champ from https://stlouiscountymo.gov/st-louis-county-departments/parks/about/park-history-documents/champ-history/
Some bio background of Joe Champ from http://missouridairyhallofhonors.com/1988-distinguished-dairy-cattle-breeder-award/
Some bio background of Norman, Jr from https://vineyardgazette.com/obituaries/2005/02/18/norman-b-champ-jr-was-political-activist
http://barkerreunion.blogspot.com/2012/02/history-of-champ-goodwood-farm-on-brown.html
Photos of Village of Champ, Rhone Rum Bar and Norman Champ Park from Google.















